David sits right at the intersection of both.
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Emerging technology has an irresistible pull. Every CIO knows the feeling: a new platform promises efficiency, a new algorithm claims intelligence, a new vendor insists you’re falling behind. The pressure to adopt can be immense — from boards, from peers, from the market itself.
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It’s often said that Albert Einstein defined insanity as doing the same thing repeatedly and expecting a different result. Whether or not he said it, the point stands. Organisations talk endlessly about change, yet so often repeat the same mistakes.
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Progress shouldn’t feel this hard. Yet for many organisations, despite years of digital investment, transformation can feel like driving with the handbrake on. The ambition and tools are there but something unseen slows everything down.
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True modernisation is less about speed – and more about substance. We talk about modernisation as if it’s a race – a finish line you can cross and then move on. It isn’t.
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The best kind of change is often the kind you don’t notice happening. Systems run smoother, processes feel easier, people stop sighing at their screens – and suddenly everything just works a little better.
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Partnerships sit at the heart of how most organisations now operate. Whether it’s suppliers, delivery partners, or internal teams, very little is achieved in isolation.
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