By Andy Partridge
Digital Signage is already in use in a wide variety of applications and the core technology has been around for a while now but recent developments have seen some exciting new uses-cases emerging.
Originally it was the use of an electronic screen to display content dynamically that would have traditionally been in print and when comparing with traditional print boards, digital signage has the benefits of reduced cost over the long-term. Digital Signage also allows relevant content to be updated across multiple screens at the click of a button.
It is already used extensively in fast food restaurants to display menu information that changes throughout the day and in airports displaying arrival and departure information. The retail industry are also starting to realise the benefits of Digital Signage in stores. It allows retailers to further engage with their customers, for example at concessions stands in department stores or promotional offers in supermarkets. Retailers are using the technology to drive campaigns of specific products or target a particular demographic and enhance the customer experience where there would have otherwise been no human contact.
In recent years as the cost of large screens comes down and with greater adoption of the technology, some exciting innovations are beginning to emerging in the industry, here are my 5 most notable;
While Digital Signage still provides the usual benefits over traditional print, these new technologies are creating a more immersive interaction through mobile phones, video analytics or touch control. Its worth noting these new solutions are not off the shelf and the enterprise needs to consider design and implementation requirements as with any new technology being introduced. It will be an interesting technology to keep an eye over the coming months and years, integrating the technology it into the business in a way that is both relevant to your employees or customers in a cost effective way will be the challenge.